Mobile innovation is evolving. As a brand you understand the pitfalls of the digital marketplace: getting noticed, getting users, getting ahead. And we do too.
Our mobile experts evaluate, plan and execute marketing campaigns, based on the latest trends, to cut through the noise.
We provide you with a detailed app marketing plan which includes a step-by-step approach to launch, promote and monetize your app by outlining competitive landscape, audience profile, users’ expectations and structuring market opportunities and challenges. We will help you choose the right path for continuous growth of your mobile business.
Many companies have been dealing with the uncertainty of what approach to take in order to effectively grow their user base and monetize their business. At Momentum Solutions we see this as a major goal for an app owner to bring together all of the puzzle pieces in order to develop a solid app marketing strategy.
There is a common misconception that businesses are falling into while planning their mobile marketing strategy – concentrating on app downloads as the one and only success metric. The truth is that downloads don’t mean much, they don’t reflect an accurate number of acquired users nor do they correlate with further app use. Today, nearly 20% (1 in 5) of apps downloaded are never used more than once.
A simple app download does not show the long term value of your mobile app user without additional measurement and analysis. With more and more money being spent by consumers in mobile apps, a mobile app is becoming a key revenue channel for both established and new businesses. Understanding the principles of developing your mobile app marketing strategy is the key to boosting your app usage, converting users and increasing revenues