A Comprehensive Platform
Whether you are just getting started or ready for the next stage of your digital strategy, Phunware’s comprehensive platform will enrich your app a-la-carte or with a full stack of features.
Mobile Marketing Automation
Associate brand-specific outdoor locations with marketing campaigns to turn your application into a dynamic user engagement platform. A user-friendly console empowers you to build sophisticated campaigns, and rich analytics help you better understand your customers and measure campaign success. Campaign types include:
- Broadcast push notifications.
- Profile-based messaging.
- Real-time, location-triggered messages, including one-to-one personalized - communications.
Mapping, Navigation and Wayfinding
Bring your facility or campus to life with interactive mapping and navigation capabilities that integrate with iOS and Android native mapping. Users can easily find their way through your facility and get optimal routing to their destination. Maps can also be customized to include points of interest throughout the facility and serve users personalized content based on where they are.
Indoor Blue Dot Navigation
Your users will never get lost again with My Location and Snap-to-Route blue dot navigation across your entire facility or campus. Leveraging location-enabled Wi-Fi or Bluetooth LE technologies, the module can guide your application users step by step to their destination
Phunware Advertising is a branded mobile advertising platform with over 30,000 active iOS and Android publishers. Our comprehensive advertising product suite includes:
- Self-service media buying.
- Real-time bidding (RTB).
- Publisher mediation and yield optimization.
- Cross-platform ad creation.
- Dynamic ad serving
Content Management Engine
Our Content Management Engine’s (CME) server-side web login allows you to load, store, manage and curate all of the meta-data, media and user-generated content within your app in real time. That means you don’t need to go through the App Store submission and approval process for app upgrades. CME addresses the needs of global app distribution, including:
- Complex policy enforcement for permissions by country or region.
- Branding by country or region
- Advertising by country or region
- Analytics by country or region
- Integrations by country or region as need
Analytics and Business Intelligence
Use a single login interface for all of your app’s business intelligence, analytics and data reporting. Capture, view, analyze and disseminate application-specific data in a simple format, from a single location—no need to manage numerous logins, data sources or third-party partners.
Alerts and Notifications
Engage app users with notifications, alerts, reminders and prompts tied to a wide range of brand-specific business rules, policies and promotions. Use our simple web-based portal to compose, create, enable, manage and report on push notification campaigns. Supplement or even replace your other in-house and third-party push notification systems, depending on your business goals and needs.